#ga4 #googleanalytics
Attribution modeling in Google Analytics is the method of assigning the source of a user's first visit, session, or event (conversion). In Universal Analytics, all actions were attributed to the last traffic source that led to the measured element. With GA4, we are familiarizing ourselves with a data-driven attribution model. From this article, you will learn what it is, how it works, and what attributed conversions are used for.
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In the world of online marketing, effective data analysis plays a crucial role in making strategic business decisions. The Measurement Protocol (MP) is a tool that can support marketers by supplementing tracking in Google Analytics 4 with more comprehensive data not available without this feature. In this article, we will explore when MP can be a valuable addition to tracking, and we will consider the challenges associated with its implementation and the evolution of GA4.
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The time for Google Analytics 4 has come. How does the new tool from Google work? What do you need to know about it? Where are the reports that you know from Universal Analytics? Everything you need to know about GA4 can be found here, read on!
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Do you want to conquer new foreign markets? Increase your reach and achieve greater profits? Enter the world of planning, preparation and effective actions on foreign markets with Google Ads!
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Your ads in premium spaces? Campaign coverage comparable to TV? Extensive and innovative targeting? Enter the world of DSP and programmatic campaigns with Display&Video 360
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Want to learn about targeting opportunities via YouTube and what settings to look out for? Read how to measure results and decide if YouTube campaigns make sense.
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Performance Max campaigns - we discover hidden. We present statistics, reports and data that can help in increasing the effectiveness of activities and analyzing the effectiveness of the campaign.
Read morePerformance Max campaigns - the most important information about the new type of campaign from Google. What do we need to know about it, what are our experiences and the results obtained after the implementation of the Performance Max campaign.
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