Microsoft Advertising

Expand your reach and take advantage of the opportunity to reach new users. Discover the benefits of Microsoft Ads

Microsoft Ads is an excellent solution for websites advertising on Google Ads that are seeking additional advertising space. Bing Ads allows you to reach a new audience group by advertising on search engines like Bing, Yahoo, or AOL. You can also import campaigns from Google Ads, Facebook Ads, and Pinterest Ads.


Share of search engines on desktop devices in Poland

13,9 billion**

Monthly searches from PC computers

686 million**

Number of unique PC computer users

* Source:
** Source:

Have you already achieved success with Google Ads and are you searching for new opportunities? Expand your reach with Microsoft Ads. It’s an excellent tool that can complement your existing advertising efforts.

Bing search engine has gained significant popularity recently. Thanks to its integration with ChatGPT, it has seen a surge in users, reaching up to 1.5 billion*. It’s also a great platform for expanding your business in international markets. It’s highly popular in the USA, UK, and Canada. It stands as the world’s second most popular search engine.

* Source:

Microsoft Ads – Explore New Horizons

Microsoft Ads (formerly Bing Ads) advertising campaigns are a type of online advertising displayed on the Microsoft Advertising platform, including Bing, MSN, Microsoft Edge, and advertising network partners. It’s an excellent way to extend your efforts beyond the popular Google Ads platform. They can be a valuable part of a marketing strategy for businesses looking to reach new customers, expand their reach, and generate more traffic to their website.

They enable precise targeting of ads to target groups. You can choose relevant keywords for your ads, as well as precisely define location, language, demographics, and many other key criteria.

Featuring familiar formats from Google Ads. Microsoft Ads campaigns offer various ad formats, such as text ads, dynamic search ads, product campaigns, remarketing, display network ads, and mobile app promotion.

You can also import campaigns from Google Ads, preserving your account structure and transitioning it to the new platform.

In the Microsoft advertising system, you only pay for clicks, choosing a cost-per-click (CPC) strategy, and ads are displayed through auctions.

It also has its conversion tracking system on the website through the use of a UET tag. Universal Event Tracking is a tool that allows the collection of user action data on a website and tracks the effectiveness of advertising campaigns. These actions can include purchasing a product, filling out a contact form, subscribing to a newsletter, downloading a file, etc.

The reach and effects will be a fraction of what you get in Google Ads. If you aim to increase your company’s revenue through additional advertising channels, it’s also worth testing Microsoft Ads.

Don’t miss out on new trends; invest in growth with Microsoft Ads

  • harness the potential of the growing number of Bing users. Among them are your potential customers,
  • expand your reach with an additional advertising platform. Microsoft Ads will complement your Google Ads efforts effectively,
  • go beyond your current advertising network. We will precisely define the prospects for your business arising from new targeting possibilities,
  • smoothly transition from Google Ads to Microsoft Ads. We assist in seamlessly migrating your campaign structure to the new platform, enabling you to operate on both advertising tools simultaneously,
  • adapt Microsoft Ads ads to new audiences and marketing strategies suitable for this platform’s potential,
  • precise tracking – we create advanced targeting options that will enhance the effectiveness of advertising campaigns, optimize strategies, and better align actions with the needs and behaviors of the target group,
  • generally, click costs in Microsoft Ads are lower than in Google Ads, and the profitability of activities is higher. However, this isn’t a rule and depends on factors like industry, competitiveness, and types of launched advertising campaigns.

Find out how to use
Microsoft Ads in your business

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