#ConversionswithCartData #CwCD #GoogleAds #Ecommerce #SEM
Discover the new Conversions with Cart Data sales analysis feature in Google Ads. See what your campaigns are actually selling and increase their effectiveness based on data you didn't have access to before!
Read more#GoogleAds #UX #ObsługaKlienta #SEM #Ecommerce #MarketingInternetowy #OptymalizacjaUX #KampanieReklamowe #LikwidacjaSklepu #SprzedażOnline #SkutecznośćKampanii
Learn how proper optimization of user experiences on the website and analysis of key aspects of marketing campaigns can yield spectacular results. In the article, I describe how, with the support of UX, I managed to increase sales during the sale by 757%, reduce the bounce rate, and extend the time spent on the site. A comprehensive approach to customer service is the key to success.
Read more#google #googleads #googleanalytics #consentmode
From March 2024, Google's consent mode version two is operating on a large scale. This article will explain what it is for, how it works, and why it may be useful in Google Ads or GA4.
Read more#gtmserverside #ga4 #googleanalytics
Discover the future of web analytics with Google Tag Manager Server-side! Learn why this technology is gaining popularity, what benefits it can bring to your business, and what challenges you might face before implementation. Before investing your time and resources, read our article and get ready for a new era in the world of analytics!
Read more#ga4 #googleanalytics #notset
If you use Google Analytics 4, you have probably encountered the mysterious value labeled as (not set) more than once. What is it, and what are the basic and less obvious reasons for its occurrence? In this article, we will tackle this topic based on real-life cases from our daily work.
Read more#seo #sem #ads
Do you remember a time when a good offer was enough to attract customers, make money, and live a decent life? Exactly, neither do I. Since ancient times, advertising has been the engine of trading with its form evolving over time. Nowadays, regardless of whether you operate online or offline, you advertise on the internet. And what is the best way to do so – SEO or SEM? As you probably know, the opinions are divided. Today, however, I want to show you that both approaches can be combined. And that it’s not that difficult!
Read more#ga4 #googleanalytics #utm
UTM parameters are elements added to a destination URL, and their purpose is to overwrite the naturally read source, medium, and campaign from the browser, as well as to transmit additional parameters for effective campaign measurement. In this article, you will learn how UTM parameters work, and how and for what purposes you can use them.
Read more#ga4 #googleanalytics
Attribution modeling in Google Analytics is the method of assigning the source of a user's first visit, session, or event (conversion). In Universal Analytics, all actions were attributed to the last traffic source that led to the measured element. With GA4, we are familiarizing ourselves with a data-driven attribution model. From this article, you will learn what it is, how it works, and what attributed conversions are used for.
Read more#ga4 #googleanalytics
In the world of online marketing, effective data analysis plays a crucial role in making strategic business decisions. The Measurement Protocol (MP) is a tool that can support marketers by supplementing tracking in Google Analytics 4 with more comprehensive data not available without this feature. In this article, we will explore when MP can be a valuable addition to tracking, and we will consider the challenges associated with its implementation and the evolution of GA4.
Read more#google #ga4 #analytics
The time for Google Analytics 4 has come. How does the new tool from Google work? What do you need to know about it? Where are the reports that you know from Universal Analytics? Everything you need to know about GA4 can be found here, read on!
Read more#googleads #ads
Do you want to conquer new foreign markets? Increase your reach and achieve greater profits? Enter the world of planning, preparation and effective actions on foreign markets with Google Ads!
Read more#programmatic #dv360
Your ads in premium spaces? Campaign coverage comparable to TV? Extensive and innovative targeting? Enter the world of DSP and programmatic campaigns with Display&Video 360
Read more#YouTube
Want to learn about targeting opportunities via YouTube and what settings to look out for? Read how to measure results and decide if YouTube campaigns make sense.
Read more#Ads #PerformanceMax
Performance Max campaigns - we discover hidden. We present statistics, reports and data that can help in increasing the effectiveness of activities and analyzing the effectiveness of the campaign.
Read morePerformance Max campaigns - the most important information about the new type of campaign from Google. What do we need to know about it, what are our experiences and the results obtained after the implementation of the Performance Max campaign.
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