Correct configuration of the GA4 account

99% of Google Analytics accounts collect bad data. How confident are you in your implementation?

Data. They are the basis of decision making. However, here is a huge BUT. Google Analytics in its default configuration only provides answers to basic questions regarding your site and its users. It’s like making a decision about whether you want to invest in a house simply based on a fence, without going inside. You see part of the information and can’t be sure what’s really inside.

Incorrect tracking code

implementation data distortions in reports - e.g. result in double counting of page hits and artificial underestimation of the bounce rate

Lack of exclusion

of payment gateways - Google Analytics sees the page with a payment gateway just like any other and assigns a conversion value to it. In this way, you lose knowledge about the actual source of your conversions

A large percentage of

direct traffic it's not usually a sign of brand recognition, but is related to incorrect tagging of campaigns with UTM parameters (any unrecognized traffic source goes to the direct channel)

We specialize in advanced Google Analytics implementations. We conduct current configuration audits, identify and repair errors that falsify the image, and adjust the functionalities of this tool for the site’s business purposes.

An online store has different needs for data analysis than a lead-gathering site, news service, or blog.

Why? Each of these sites has a completely different business goal, we usually don’t add products to the cart on a blog – right?

What are the consequences of improper selection of analytics solutions?

you don’t know at what stage you are losing customers – how many customers have seen a given product, added it to the cart, started the checkout process, and quit at the last moment (they’re the ones you regret losing most – they went so far, you had them at your fingertips and … you will not reach them without the correct Google Analytics configuration),
you lose information about how many leads have become your customers, so you don’t know if it’s your actions that bring results, or if it’s just blind luck,
you don’t know at which verse your readers stop reading your articles, so you spend your time writing “by the seat of your pants”, and maybe nobody even reaches the third paragraph.

Confidence that you’ll finally see the truth in your Google Analytics is the basic advantage of working with us. But there are others. It is very important to us that every customer knows what is happening on their account, what solutions we implement and for what purpose. This is why we create complete documentation – with it you will not be “cut off from the action”, and your programmers will have something to use when making changes to the site. You will also receive one hour of free consultation, during which we can, for example, discuss the documentation, show in your Google Analytics account where to find specific functionalities, help you interpret the data. We are not “report providers” – we believe that good decisions begin with understanding data and we’re here to help you with it.

We disclosed to the client true data in Google Analytics

When we checked the customer’s Google Analytics account we saw distortions at key points. The problem experienced by our client was very serious – for a long time they based their activity on false data.