#Omegasoft #Analytics #Konfiguracja
We showed the Client true data in Google Analytics
Omegasoft is an online store specializing in the sale of computer software – it offers anti-virus, office, graphics and video processing programs and others that are used every day in companies and at home.
We are proud of:
Revealing real Google Analytics data to the Client – seeing what really affects sales, the Client is able to make decisions that bring better results than the ones achieved so far.
The problem our Client experienced was very serious – for a long time they based their activity on false data. Therefore, we used the Measurement Protocol as a solution in three main pain points:
- for sending data concerning completed (paid) transactions, instead of classic triggering of the website’s e-commerce tracking code with confirmation of the order,
- for sending data on transactions carried out outside the website, by the store’s staff,
- for sending data on telephone contacts with the customer by the store’s staff.
Thanks to the implemented changes, Google Analytics began to show real data: only paid orders are registered as sales, offline transaction data is also collected. We’ve configured the tool to also show information concerning telephone contact with customers, so Omegasoft can analyze steps that occur off-site and lead to conversions.
#Hairstore.pl #Ads #Mobile
#Aleo #Analytics #GTM
#Etam #Ads #Search