Implementation of Google Tag Manager Server-Side
Full control over your data and website speed
Are you wondering if your user and conversion data is complete and accurate? Or are you struggling with slow page loading due to excessive scripts? Implementing Google Tag Manager Server-Side (GTM SS) is the solution to these problems. With this approach, part of the data processing operations is transferred to the server, improving performance, providing greater control over data, and ensuring compliance with privacy regulations.
by collecting more reliable data
by shifting data processing from the browser to the server
by reducing the impact of ad blockers
GTM Server-Side is particularly beneficial for websites that transmit large amounts of data to various external tools, such as Google Analytics, Google Ads, and Facebook Ads.
This solution helps counteract tracking restrictions imposed by browsers like Safari’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP), which can reduce available data by 30-40%.
What Do You Gain with GTM Server-Side?
- Full Control Over User Data – GTM Server-Side allows for centralized data management and control at the server level. You decide what information is sent to Google Analytics, Google Ads, or other marketing tools.
- Minimized Data Loss Due to Ad Blockers – Using your own subdomain and first-party cookies ensures data collection bypasses blockers, leading to more complete and accurate analytics and conversion tracking.
- Faster Page Load Time & Better SEO – A faster website improves conversion rates, reduces bounce rates, and enhances Core Web Vitals scores, contributing to better search engine rankings and improved user experience.
- Compliance with GDPR and Other Regulations – With GTM Server-Side, you maintain full control over the data being transferred, allowing you to comply with regulations like GDPR by choosing which user data is shared with external vendors.
- Higher Quality Data – Collect more accurate, reliable data, unaffected by blockers or misconfigurations.
Who Should Use
GTM Server-Side?
If you are struggling with slow page loading due to scripts, are unsure about the accuracy of your data, lose data due to ad blockers or want to better protect user privacy, GTM Server-Side is the option for you!
Still Not Sure If You Need It?
How Does the GTM Server-Side Implementation Work?
- Analytical Environment Audit – We assess the tools and scripts currently used on your website and identify any issues affecting data quality and speed.
- Selecting the Server Environment – We choose the optimal server infrastructure and configure data architecture to balance performance and cost efficiency.
- Server Container Setup – We create and deploy a GTM Server-Side container, handling data transmission to external tools from the server side.
- Testing & Deployment – We conduct tests to ensure a seamless integration with analytics systems like Google Analytics 4 and Google Ads, before launching the solution live.
Why Choose Us for GTM Server-Side Implementation?
No matter if you run an e-commerce store, news portal, or lead generation service, we tailor the best GTM Server-Side solution for your business model.
By choosing our services, you gain access to experts who will guide you through the process smoothly and efficiently, ensuring every detail is configured correctly.
Our personalized approach guarantees that your system functions exactly as needed, supporting your business growth at every stage.
Ready for full control over your data?
If you want to increase the speed of your site, improve the quality of your data, and have full control over its flow, contact us for a personalized quote. Our experts will analyze your needs and propose the best GTM Server-Side solutions that will perfectly fit your business model.
Trust the experts and take your analytics to the next level!
Do you want to implement
Google Tag Manager Server-Side?
Write to us
Case study
+204% revenue +95% ROAS in the sales campaign 30% of revenue generated through CSS from data.rocks
