Beat your conversion record with A/B testing
The Google Optimize tool allows us to conduct A/B tests of solutions implemented on your website and modify them in order to achieve increasingly better results.
Should the ‘add product to cart’ button be red or blue, right or left? Should the newsletter sign up be on the sidebar? Or maybe better as an exit pop up? These and many other dilemmas can be solved using Google Optimize. And it’s not just about your website’s aesthetics, but above all about getting the user to their destination – performance of the action you care about.
Even seemingly small changes can provide great benefits. Using Google Optimize, we can create two or more versions of a particular element on a page. The tool is connected to Google Analytics, so the test results are constantly collected and can be easily analyzed. After the appropriate testing period, we draw conclusions and implement one of the solutions – the one that brings the most conversions.
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