Changes in Visual Creatives:

• Visual Refresh: One of the key actions was introducing new visual creatives, including dynamic animations and videos. These visual elements enhanced the attractiveness of ads, resulting in higher user engagement. Videos showcasing the features and benefits of SIXT’s services clearly captured users’ attention.
• Animations and Videos: Animations and short video ads effectively highlighted the advantages of the SIXT DriveSmart offer, leading to increased clicks and generated leads.

Advantage+ Targeting:

• Advanced Targeting: By utilizing advanced Advantage+ targeting, Meta optimized ad displays. Instead of manually selecting target groups, the AI-driven system identified users with the highest potential for conversion by analyzing their behaviors and engagement.
• Ongoing Optimization: Leveraging machine learning, the system continuously refined audience groups based on lead data. The campaign steadily increased leads while reducing the CPL (Cost Per Lead). This type of automation proved to be an exceptionally effective optimization method.

Personalized Ad Content for Each Stage of the Funnel:

• Tailored Messaging: Each stage of the customer journey received personalized messages. At the top of the funnel, ads focused on showcasing the convenience and flexibility of SIXT’s services. For users closer to making a purchasing decision, the messaging emphasized closing the deal with potential customers.

Thanks to the strategy’s effectiveness and resulting outcomes, SIXT gained significant trust in our team. Regular campaign optimizations, transparent communication, and quick responsiveness to the client’s needs not only delivered record-breaking results but also strengthened our relationship with SIXT.